SMS Revenues to exceed USD233 billion by 2014
Reported by Portio Research that current SMS revenues in excess of USD150 billion despite of the economy downturn and set to continue growing to more than USD233 billion by year 2014.
The performance of SMS over the last five years has been staggering and remains so mainly because it is cheap, easy to use, convenient, discreet and universally acceptable to some 4 billion consumers worldwide. During 2009 SMS continued to grow in all markets and the report confidently predicts that it will continue to do so for several more years. In 2009 worldwide SMS traffic topped 5 trillion messages, and that figure is set to exceed 10 trillion in 2013.
Today MMS, often cited as a failure, is a massive revenue-generating segment of the market. Full year revenues for 2009 amount to almost USD 27 billion, an impressive figure, and lest people forget, not far off what SMS was generating a mere 5 years ago. MMS is growing fast in all major regions around the world as affordable camera-equipped handsets flood the market and increasingly become the norm.
So talking about the MMS, do you think is it really a failure? Do you send MMS as often as SMS?
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